Energy Star recently took another great leap towards informing the public of green electronics and appliances by unveiling a new label that intends to identify the “most” energy efficient devices. The EPA has named this program the “ENERGY STAR Most Efficient” and intends for it to label the most highly efficient products available.
While naming the more efficient products is something that ENERGY STAR is already supposed to be doing, taking this extra step just shows you how far the green movement has come.
Some of you might have noticed that the ENERGY STAR logo seems to be seen on nearly everything electronic lately. Is this because the standard for being energy efficient has been lowered? No, the fact of the matter is, the market is pushing companies products towards being more efficient, and towards being more green. The customers (you and your companies) understand the benefits of energy efficient products, and as a result the market is raising its green standards. That means nobody wants to buy the monitor that isn’t ENERGY STAR qualified in a store, especially when there is a more efficient and certified monitor right next to it for the same price.
So, in response to this simple economic situation, companies are designing products that meet the ENERGY STAR qualifications, and ridding their hands of their less popular endeavors. The fact that you see the Energy Star logo around so much does not mean that its significance has somehow lessened; it means there has been progress in the market.
Because of this progress, some companies have decided to push the envelope even further. As a result, Energy Star has decided to celebrate these efforts through their new certification standard, and in doing so has help to facilitate the markets further efforts towards becoming greener and more energy efficient.
Energy Star says, “This effort will identify the most efficient products among those that qualify for the ENERGY STAR in particular product categories…”when speaking about their new Most Efficient Label.
We are extremely happy to see that there is actually a need for a new logo that can identify the companies that are being even “greener” than required, and excited to watch the rest of the audio visual market take a similar step.
This is a step towards a better planet for us all by companies, and a progressive leap of consumers showing their wiliness to accept this movement.
What do you guys think though? Is this a good sign of things to come, or is ENERGY STAR just watering down their certification’s significance?
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